Focused on the Hotmart digital sales ecosystem — product/offer configuration, landing pages, VSL pages and integrations across the sales stack.

• Configuration of products, offers and tags on Hotmart
• Development of landing pages and VSL pages, mainly during launch periods
• Ongoing maintenance and updates to existing landing pages and VSL pages
• Checkout flow: order bump, upsell, downsell and backredirect pages
• Lead capture pages for launches, integrated with Google Sheets and Sendflow
• Automated lead routing to WhatsApp groups during launches
• Tracking and attribution setup
• API and webhook integrations connecting different stages of the funnel
• Deploy and infrastructure (Vercel, Cloudflare, DigitalOcean, Hostinger)

Hired mainly to work on a CRM system that powered a reusable frontend structure for landing pages and VSL pages, plus a custom e-commerce frontend integrated with Shopify.

• Reusable frontend structures for landing pages and VSL pages, with content decoupled from code and loaded dynamically from JSON data managed through the CRM
• The same frontend structure was reused across different campaigns by changing only the underlying CRM data
• Custom e-commerce frontend integrated with Shopify, including product pages
• Checkout integration with Payt
• Integrations across the CRM and sales stack
• Development with React, JavaScript, TypeScript and APIs